Amazon’s new stock sale advertising campaign is expected to draw $50 million in sales this year, the company announced Thursday.
The campaign will start airing on Wednesday, April 21, and run through Sunday, April 23.
The ads are expected to reach over 1.6 billion viewers in total, according to a press release.
The stock ad campaign is one of several Amazon has recently launched targeting advertisers who have a “special relationship” with the company.
The company previously announced that it would launch a new ad campaign that targets advertisers who own certain Amazon stock.
Amazon’s stock has been climbing since the company bought the video streaming service in late 2013.