US advertising agency Johnson & Johnson has used data from its customers’ smartphones to target its advertising on Facebook and Twitter.
The data comes from Facebook’s News Feed, which allows users to interact with their news feed by reading and clicking on relevant content.
Facebook’s algorithms use the content you read to determine what topics people want to see more of.
To target ads to specific audiences, the agency has developed a system that compares the average number of Facebook likes a user has received to the number of likes she has received from other users of the same topic.
The result is a profile of how Facebook users interact with the company.
“It’s about how the company wants to serve you,” said Mark Coughlan, head of Johnson &s; Johnson’s ad operations, in an interview with The Atlantic.
The company has also made use of the Facebook Likes for targeted advertising feature to help advertisers find potential customers.
“When you have a big user base that wants to get more content, you need to do a lot of targeted advertising,” Coughlin said.
He added that the company has been using the system for several years.
The system can also be used to target users based on their age, gender, interests, geographical location, and income.
Coughlen also noted that the system is currently being tested for the United Kingdom, France, the United States, Germany, and Brazil.
“The system can be applied to users that are at different age, geography, income, gender,” he said.
The social media giant said it will expand the program in the coming months, adding more countries to its growing reach.