Posted February 16, 2018 12:00:00The key to creating a strong organic search engine is knowing what type of search you want to achieve.
While the right kind of search engine will depend on your business, the types of results you’re looking for will often differ depending on the type of business you’re working in.
The key factors that determine how well an organic search will perform are the following:The type of keywords that are being searched for in your target keyword groupThe types of content being searchedFor example, an organic, search-engaging search engine may rank for keyword related content such as a blog post, article, product review or book.
The same type of organic search may be used for a site-wide keyword, or specific keywords, for example, “organic coffee”, “organic eggs”, “buy organic” or “organic dairy”.
A keyword-specific search engine, which may rank based on the quality of the search engine’s results, may be better suited to the type and quality of your business.
For example, a highly competitive, quality-based search engine might rank for “organic food”.
The type and quantity of links that are linked to your contentThe types and types of links you link to your site-specific contentThe type (quality) of content (quality, quantity) that you link with your linksThe type/quality of content that your users link to from your siteThe type or quality of links to your users linking to from other pagesThe type, quality and quantity (quality and quantity) of search results (quality vs. quantity)The type(quality) and quantity(quality and number) of pages that users are clicking onYou can use the “click through rate” to help determine how organic your search results will be.
Click through rate is an indicator of how much time users spend on your site, and it will tell you how well your search engine matches up with the type(s) of information that your visitors are looking for.
For example:If you’re a content marketing company, and you have a high click through rate, it means that your traffic is coming from pages with higher clickthrough rates, which is a good sign that your website is ranking well for keywords.
However, if you have poor click through rates, it could mean that your site is not performing well for a given keyword, and your organic search results may be lower than expected.
If your search is organic, the quality and number of links from your content will be important.
If you only have a few pages with high clickthrough rate, that’s fine, but if you only get one page with a high score, that may be problematic.
For this reason, you may want to consider using a more comprehensive search engine such as Moz.
There are a number of different search engines available, but they all work with the same set of criteria to rank well for the types and quantities of results that your organic content has.
The types or types of organic content that you wantYour website’s content should always have a strong emphasis on content that is relevant to your business and that your target audience would find relevant.
For instance, if your website contains a lot of blog posts about the same topic, your content should have a higher click through (CTR) rate, and more links to other content that might be of interest.
The type of content should be relevant to the target keyword, which can be different for each type of keyword.
For more on content quality and click through, check out:The types, quality, and quantity that your customers will be searching forWhen you use an organic keyword, your search will generally be directed at the specific content that it’s intended for, rather than the content that’s being searched.
For instance, a keyword that’s targeted for “buy natural”, such as “natural cosmetics” or even “natural products”, might have a lower CTR rate, because it is more of a general keyword that is not intended for a specific website or product.
This type of “opt-in” keyword might rank well, but it might also not have the quality or quantity that users will be looking for, and this will lower your CTR rate.
As with any type of ranking algorithm, there are a few key factors to consider:The “opt in” keywordYou want to target your keyword to people who are interested in your brand, and if they have a very high CTR rate for the type, it will likely rank well.
However:You also want to be aware that if you are trying to rank for an opt-in keyword, you’re likely to be targeting people who may be unfamiliar with your brand or products.
For this reason:If your site has a lot more than one page that you might consider targeting with an opt in keyword, it might not be the best strategy for you.
For other examples, look at the types or quality that your customer is searching for.
If your customers are searching for information about a particular product