How do you find the right content for your brand and your audience?
As marketers we’re constantly seeking ways to better understand our audiences.
One of the best ways to do that is by exploring and analyzing data from major publications.
Here are four ways to start.
Get a Data-Driven Marketing Strategy The first step to a great data strategy is to understand what your audience likes, what their needs are and what makes them want to consume your content.
In fact, it’s not about what they think or what they are looking for.
It’s about how you can best deliver what they need.
By understanding what your target audience wants, you can build a strategy that delivers what they expect.
Get Data from Key Consumer Groups You need to understand who your customers are, what they want, what interests them and how to best deliver it.
By identifying what your core customers are looking at, you will know how to reach those people and how best to deliver what you want to your audience.
Get Big Data on Your Site To make the most of your data you should analyze the most-visited pages and pages with the highest number of clicks, most visits and most impressions.
You should also track the top websites with the most click-throughs, pageviews and impressions.
This will give you an insight into the top performers and the sites that are losing their audience.
Identify the Best Websites For Your Business With all of the data that marketers collect, they should be able to identify the best websites for their business.
They should know what visitors are looking to consume and what they like, what content they are interested in and how much they are willing to spend.
By knowing this information you can start to design the content that will attract the most visitors, increase conversions and generate the most revenue.