App ads have become an increasingly important revenue stream for publishers, but they can also be hugely effective at generating revenue for publishers.
In fact, one in five app ads today generate revenue for the publishers.
App ads can generate anywhere from $1.3 to $10.3 billion in revenue, according to the latest report by research firm Digital River.
App revenue is growing so fast, publishers are looking to monetise their apps to generate revenue.
The key is creating a unique experience that consumers and advertisers can’t get anywhere else.
To do this, publishers need to create something that people can’t see on their phone.
The ad is not only important to create awareness about the app, but it is also a way for publishers to monetize that awareness by driving more people to use the app and, therefore, revenue.
“There’s always a chance the revenue will not materialise because people are not going to go out and buy that app,” says Matt Buell, an advertising and creative lead at digital marketing firm Advanta.
“That’s why a lot of apps are designed with an interactive element in mind.
You have to make sure that it’s a place where people can see that the product is important.”
In fact a majority of app apps currently don’t have a splash page, the main landing page for an app.
“You can’t really make a splash if you have a generic landing page.
That’s where the money is made,” says Bueell.
The app will also need to have an engaging visual design, which means there will need to be an emphasis on differentiating between the apps that are being advertised, from free apps to paid apps.
For example, in a recent study, it was found that a majority (57%) of the apps in the top 100 app stores were free, while less than half of them were paid.
This means that the apps listed in the app store will likely have an audience that is a lot more diverse than the app that is being advertised.
This is a key factor in the success of an app, says Buesco.
“It’s not necessarily about a lot people going out and buying the app.
The real power of an advertising campaign is the ability to have that same audience engage with your app,” he says.
There is no right or wrong way to create an app ad.
However, Buescoe says there are a few general principles that publishers can look to when creating an app landing page, as well as a few guidelines for how to present the app in the ad.
First and foremost, Buesell says, it’s important to have a unique visual design for your app.
A splash page will help make that splash, but also show off the apps features, he says, rather than being the only link on the page.
“The splash page should be a big splash.
It should be big and bold and include all the apps, all the features that you need to know about to be successful in the market,” says the Advantaric marketing lead.
Another important element of an ad is the type of content that it will contain.
Buelling says that the key element of content is the message that should be conveyed by the app ad, not the app itself.
“Don’t just go out there and put up a video.
It’s a waste of time, and it’s not going do anything to get people out there to purchase your app.”
Bueckel says it’s also important to consider what type of information the ad will be conveying.
For instance, if the app is a free app, the content should be relevant to that type of app.
Buessell says that in the example of the video, the ad would be about the video player.
He says that while an ad might focus on how to use your app, it should also focus on what makes your app special.
The last piece of information to consider is the format of the ad itself.
Bucell says that it can be a simple video, a slideshow, or an infographic.
These are all good ways to get an audience interested in your app if it has a strong branding component, such as a logo or logo with the app name on it.
“In a splash ad, you want to show the product in a way that will not only draw people in to your app but also help to increase your revenue.
If you’ve got a compelling app with a great branding component like a logo, a logo with your company name, or a nice splash page with the company name on top of it, then that will be the way to go,” says Mr Buechel.
It is also important that the content of an advertisement is not overly long, as the longer the ad is, the more potential for the user to skip over the app advertisement, Bucel says.
“So a longer, more focused advertisement is a better way to get your foot in the door,” he adds. It