Advertisers are using more and more medical data to inform ads and product placements.
This trend is especially relevant to the healthcare industry, as the U.S. is experiencing a massive growth in health care spending.
A recent survey by Kantar Worldpanel showed that the average cost per patient visit increased by 7.6% in 2018, which is more than double the rate of growth for the U-20 global average.
This growth trend has been accompanied by the creation of new marketing and distribution channels, such as the internet-enabled healthcare apps.
However, ad technology companies are also increasingly looking to medical data in the ad space.
To help you take advantage of this opportunity, we’ve rounded up the best tools, tools and resources you need to use to optimize your ad campaigns.
Read More , as well as to better understand the types of medical data that advertisers are looking to sell.
Here are 10 of the best ways you can use medical data on your ads to reach a larger audience.
Advertisers often rely on data from the health insurance industry to determine what they should offer in the first place.
But if you’re not in the health care space, you may not be aware that a medical diagnosis can provide valuable insights about your health.
And, if you are, you can’t always rely on doctors to provide you with information you need, or that you might want.
Here, we’ll explore how to better analyze and leverage the data in your ads.
How to analyze and optimize medical dataAdvertiser-focused companies often look to medical experts to provide medical information.
This is where you’ll find the medical information in the ads, and what you can do with it.
These doctors are known as medical advisors, and they can offer advice on things like:How much does your illness cost?
How often do I need to see a doctor?
Is there any risk of getting a serious condition?
How does the healthcare system treat my medical conditions?
What can I do to get treatment?
For example, you might be able to use your health data to determine the number of doctors in your area who can see you, and you could see if there are other physicians in your neighborhood who are qualified to see you.
If so, you could tailor your ads based on their expertise and what they are able to do.
You can also use medical information to help you make more informed decisions about your purchase or service, or to tailor your product and service.
For example, if your doctor suggests a diet that might benefit you or your family, you’ll want to consider making sure that you’re getting the best health care experience possible.
You could also use your medical data as a way to gauge the health of your patients, so you can tailor your advertisements to suit their needs.
For example: You might be interested in a program that provides a free ultrasound, which would be a great way to get an early idea of whether you need a second opinion or a CT scan.
You can also ask about a specific type of surgery, such the MRI.
Your medical information could also inform you about your weight or whether you have a pre-existing medical condition.
For more information on how to use medical ad data in ad campaigns, check out this article from Marketing Land.
Learn more about health data on the medical industry.