Advertisers are looking to capitalize on the film’s hype, which is driving new demand for the film.
The trailer, which has already surpassed one billion views, features the Infinity Wars logo on the screen, and it includes the words “infinity war” in a variety of languages.
The “infinite” part comes from the fact that the film will be based on the comic book series by Stan Lee and Steve Ditko.
The ad campaign is being led by ad agency JWT, which will use the Infinity Games branding to promote the film on Hulu, Netflix and other streaming platforms.
The Infinity Games brand will also be featured in the new trailer, along with an Infinity War-themed poster and an Infinity Games-branded shoe.
The Infinity Wars trailer is being shared on social media, as well.
A fan on Twitter posted a screenshot of the Infinity Warriors poster that the company is using.
The poster is based on a logo for Infinity Wars that is used in the film, and features the words Infinity War in a combination of Chinese and English.
A Facebook post by the Infinity Warrior brand shared a similar image of the poster, with the “Infinity” in the English language and “warriors” in Chinese.
The campaign has been trending on social platforms.
Twitter users have shared screenshots of adverts promoting the Infinity games with the Infinity logo in English and Chinese, and have commented on the campaign.
The teaser is available on Hulu for $19.99, Netflix for $14.99 and the rest of the ad networks for $7.99 each.
A spokesperson for JWT said the Infinity game will be available on its own and in select theaters for an unspecified amount of time.
The company will not release the final numbers of how many theaters the game will play at.