The ad network is getting more aggressive about advertising on Google’s YouTube, which is part of Hulu’s $85 billion deal with Disney.
Hulu will begin offering its own ads on Google, YouTube and other services in early 2016, according to a press release from the company.
The announcement comes just as the video-sharing service is looking to boost its digital presence and expand its video offerings, with the addition of new original series and movies.
Hulu also recently announced a partnership with Disney to launch Disney Channel, and a partnership to bring the popular Disney channel to Hulu.
Hulu is hoping to grow its video ad revenue, which has been in decline as its subscriber base has declined.
Hulu’s video ad spending on YouTube is projected to increase from $20 million in the third quarter of 2015 to $50 million in 2020, according the company’s quarterly financial report released Wednesday.
Hulu said it would spend $4.1 billion in 2015 and $5.5 billion in 2020.
Hulu had been relying on third-party publishers to make its video ads.
Google has traditionally been the largest player in the video ad market, with more than $50 billion in revenue.
The ad giant announced last month that it had struck a deal with Amazon.com, the second-largest U.S. e-commerce company.
Hulu, however, has had a difficult time competing with Amazon in terms of revenue growth.
The deal will allow Hulu to compete with Amazon on other platforms.
Hulu has long been the video destination of choice for some consumers, including millennials and college students, who are looking for quality content on the internet.
The company also has an established library of popular series, movies and TV shows, including the animated series “House of Cards,” which is also available on Google.
The service also has a wide variety of video games available for iOS and Android, including “House,” “Duck Dynasty,” “Parks and Recreation” and “South Park.”
Hulu also has the popular “House Hunters” show, which follows an old-school house hunter.
Hulu can be an ideal choice for people looking to watch video online, but that may not be the case for everyone.
For instance, many older viewers may not want to spend money on the service.
“Hulu can be great for people who are more interested in getting their news on the go,” said Eric Fisch, chief technology officer at Google.
“We think there is a lot of room for growth, and we are working to build a suite of services that we think will be the best value proposition for people.”
The announcement is a big win for Hulu, which said it expects to spend $10.7 billion on advertising in the next five years.
Hulu already has a strong reputation in the streaming video market.
In the third fiscal quarter, Hulu had $9.3 billion in total ad revenue and $2.4 billion in ad spending, according Hulu.
That’s more than double the amount it earned in the same quarter a year earlier, which ended in March.
The streaming video service also reported strong ad impressions from Facebook and Google.
Facebook reported a 10% increase in total impressions from the third-quarter of last year, while Google reported an 8% increase.
Google said in a press conference Tuesday that it expects the average revenue for the year will increase to $2 billion, up from $1.6 billion in 2014.
Hulu says its total ad spending for the third year in a row rose 7% to $1 billion.
It said it will continue to invest heavily in ad buying and distribution.
“This is another major milestone for Hulu as we continue to push the envelope of how to build the best video service for consumers,” said Bob Dunn, Hulu’s CEO.