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The 1920s advertising industry was a time of great prosperity and a huge boom in advertising, and the industry saw many of the best-known names in the industry go to the brink of bankruptcy.
This was an era when the advertising industry faced a huge crisis of confidence and confidence was not always met with the kind of advertising it deserved.
In the early 1920s, the National Advertising Agency (NAA) was created to serve the needs of advertisers and publishers.
The NAA was tasked with overseeing the advertising sector and the agencies were tasked with ensuring that the ads would work as intended.
It was this task that led to the creation of the 1921 Advertising Standards Act, which mandated that advertisers had to have a clear description of their business plan.
At the time, most companies were still operating under the assumption that the best way to market their products was to use the words and images of other companies.
That was because the term “company” had been invented to describe a specific type of person.
As the 1920s came to an end, the NAA came into existence, and as it did, it created a lot of confusion among the industry.
A large portion of the industry had not seen a new industry standard, and there was a fear that it would lead to an exodus of advertisers from the industry and to the marketplace.
There were also fears that the new industry standards would lead the agency to create new standards of their own.
So the 1920-1931 NAA established a set of standards to govern the advertising and marketing industries.
They also created a set to define the “brand.”
In 1924, the agency released the guidelines for the brand.
Advertisers were to describe the characteristics of their brands in as simple and accurate a manner as possible.
For example, they could not simply say, “We sell this beer, it is called the Big Red Beer” or, “This beer is named after this famous artist.”
Instead, they had to identify who the company was, where they were located, and who the brand was associated with.
Companies were also required to provide details on the products and services that they offered.
All in all, the 1920 standards and guidelines established a clear, concise standard for how the advertising world would be run in the 1920’s.
But, while the agency’s guidelines laid out the rules for advertising in the early days, there were some things that the agency did not.
These rules were meant to be broad, and it is not clear that they were meant for the 1920 years.
Many of the standards and rules were still in effect in 1929, but the NIA also created some rules that changed the industry in a way that is still felt today.
If you are interested in the history of the 1920 advertising industry, you can read more about it in our article from the 1930s: The Great Depression Era.
We are still learning more about the 1920 Advertising Industry and the Great Depression, but these standards do represent a major step in the right direction.
I hope you enjoy reading this article and see you in the future!