In addition to being able to create fake accounts and fake profiles, TIKTOK has been able to track how much people are spending on its advertising platforms and how much they’re actually buying.
As the company’s CEO says, “The way we think about this is that we’re not tracking you at all.”
That means, for example, you can’t know how much money you’re actually spending on TIKK, since the company doesn’t collect any information on your online activities.
But, because it doesn’t have a database of user data, TICK, which is one of the top five ad networks, is able to use the data to better target ads.
According to TICK’s research, the company has found that, over the last three years, Ticks ads have generated $3.5 billion in revenue, while its competitor, Acxiom, has generated $2.7 billion.
(In the case of Acxom, which was acquired by a rival earlier this year, TIC’s data was used in a separate study that found that Acxiam’s ads were more effective than TIKD’s.)
TICK has been using its data to create a set of guidelines for advertisers, who must follow them to ensure they are not deceiving their customers.
For example, if your business has a low amount of traffic but it has a lot of active users, you should not be selling ads for low traffic, high traffic, or high value.
In the case where your business is relatively small, you might be able to sell ads for less, but be careful to note that if you sell ads at a high rate, you could potentially be breaking the law.
For a small business, these guidelines can be very useful.
“You have to be very careful,” says Kelli Harte, an advertising expert who co-authored a book with TICK CEO Brian K. McWilliams on online marketing.
“It is really important to keep a level of integrity and not to be deceiving your customers.
If you can prove that you are selling to the wrong demographic, it could be more easily detected.”
The best way to find out if you’re selling to an untrusted demographic?
Take a look at your AdWords profile, which can be found under the “My Account” section.
This allows you to compare your competitors, and compare the rates you’re paying.
For instance, TACK recommends you only buy from businesses that you trust.
If your business appears to be a scam, your best bet is to check your Adwords profile for a review.
“If you see something that seems suspicious, you’re probably not buying from a legit source,” says Harte.
“The best thing to do is check your profile and make sure it’s not fake.
That’s how you know if you have a real business.”