More than a year ago, I wrote about the power of big data and its use in advertising to create more targeted ads.
In the US, Facebook bought a company called Autopilot, and since then, it has been able to make more than a dozen changes to its autopilot features.
They are aimed at speeding up the learning process and making it easier for users to find and follow the ads they want.
Some of the features are already making their way to US-based users.
The New York Times reported last week that the US government has approved the use of the new technology in “certain” places, including airports, in order to avoid the possibility of a terror attack.
Autopilot was also the subject of a $1.6 billion settlement with the Federal Trade Commission in July.
“We believe that the FTC is right to conclude that the use and implementation of the Autopilots technologies is within its authority to protect consumers and that this is a matter of public concern,” a spokesperson for Facebook told the Times.
While the company has acknowledged the risks involved in the technology, it claims that it is a necessary step to make the technology more user-friendly.
It has also been working to make sure that its autopilots work in the dark, and it is now adding a feature called “Hidden Ads” that allows users to hide or block the ads that appear.