Colorado lawmakers are considering legislation that would allow beer and wine companies to advertise on Google Maps, Facebook, Twitter, Instagram and other social media sites, in addition to local stores.
The measure would allow advertising to be placed on social media platforms including Twitter, Facebook and Google Maps.
It would not require that a beer or wine product be sold at the location of the advertising.
The bill would be introduced Monday by Rep. Michael Frerichs, R-Cleveland.
The legislation is being introduced as part of an effort to address issues like underage drinking and alcohol abuse, Frerich, a member of the House Committee on Transportation and Housing, told The Associated Press.
The legislation, sponsored by Frerich and Rep. Mark Waller, D-Denver, would prohibit companies from placing ads that appear to promote underage drinking.
“The proposed legislation would require that the advertising be removed from Google Maps and other Google services, and would prohibit businesses from placing any advertising that promotes underage drinking,” the bill reads.
The proposal would also prohibit businesses that do not display alcohol advertising from using their name or logo to promote alcohol sales, the bill states.
The National Beer Wholesalers Association, the trade group for the nation’s largest beer companies, said the legislation would hurt their bottom lines.
“It’s not the right thing to do to try to get local businesses to advertise for beer and liquor and then to have the government force them to do that by saying ‘we’re not going to serve that,'” said Brian Pomerantz, executive director of the trade association’s state and national beer councils.
The Colorado Liquor Control Commission has already issued a warning to local retailers that they could face fines and even prison time for violating the law.
The commission issued a report last year that concluded alcohol advertising is an unacceptable way to promote beer and other alcoholic beverages in a state where the vast majority of alcohol consumed is purchased in bars, restaurants and other venues.
The report found that more than half of alcohol advertising has been placed on Google, Facebook or Instagram.
“We are concerned about the potential impact that this legislation could have on the state’s economy and public safety,” the report read.
Colorado lawmakers are expected to consider a similar bill this week.