The NFL has been rocked by a lawsuit alleging it was selling “puffery” advertising in its jerseys.
The lawsuit, filed in federal court in Los Angeles on Tuesday, alleges the NFL is “advertising” for the Coca Cola sponsorship on jerseys.
In one example, the suit says, the NFL advertised a shirt featuring a logo of a Coca ColA product.
The NFL’s lawsuit also accuses the league of selling advertising in other products, such as hats and socks, as well as on merchandise that may not be in use at the time.
“I would hope that the NFL would take a step back from the promotion of products and services that are in violation of federal, state, and local laws,” NFL spokesman Joe Lockhart said in a statement.
“As fans, we’re deeply concerned about the NFL’s reckless and illegal advertising of products, services and merchandise that violate our consumers’ civil rights and the law.”
Coca Colas, the league’s main sponsor, is also among the NFL sponsors whose trademarks have been blocked.
In response to the lawsuit, Coca-Cola released a statement saying it has “no affiliation with the NFL” and that “the NFL’s marketing of our products and its products’ branding are wholly and exclusively outside the league.”
The NFL and the NFLPA have not commented on the lawsuit.