By Brian WittekPublished Mar 17, 2018 03:37:38The most popular advertising platform is getting more sophisticated and less accurate with its advertising products.
This week, Google announced it will no longer allow advertisers to use “social signals” to target ads in the Google AdSense platform.
This means the company is no longer accepting any bids for ads in Google’s paid search results, nor will it accept ads that contain “unverified content,” such as photos of celebrities or videos that violate Google’s guidelines on “adult content.”
The change means that advertisers won’t be able to offer their products for sale on Google’s platform unless they are able to identify a unique identifier in their ad.
This identifier will only be unique for a limited time, according to Google, and if someone buys a product from a company that has a different identifier than Google, they will not be able buy that product.
If you are considering using Google Adsense to target your ads, here are some important things to consider.
This post was updated on March 17, 2019 08:53:36 to reflect that Google has removed social signals from its AdSense advertising platform.