When you’re buying a new pair of sneakers, what will you want to remember about the brand?
Well, it could be the color, or the style.
Or maybe it could just be the company, which you want the shoes to represent.
The color, of course, has a great deal to do with how many of your friends and family members you want.
But, there are other, more subjective considerations to consider, too.
For instance, what’s the brand’s logo?
If you’re shopping for shoes, you might want to be able to remember the brand name and logo on the shoes, just like you would on the car.
And, if you want a brand that’s not so obvious, you may want to look for the brand logo to indicate that it’s a brand you don’t necessarily recognize.
And that’s just the tip of the iceberg.
When it comes to your brand’s identity, you should also be looking for how it has been associated with specific products, which could be a company, product or event.
For example, a company that has a distinctive name may be an indicator of the brand, which is important if you’re seeking a brand to wear on your wrist, or even as part of a shirt or jacket.
And then there’s what’s known as a “brand identity” — that is, the idea that a brand is associated with certain products, and that these products are intended for specific audiences.
For more information on the differences between brands, check out our brand identity primer.
So, to help you decide which brands to buy, here’s what to consider before buying: