The outdoor advertising market is the most crowded and highly competitive in the world.
The industry, however, is getting better, and we can now see a few of the biggest brands in the space are taking advantage of this growth and building out their own brands.
The Outdoor Advertising Alliance (OAA) is a group of more than 300 companies in the outdoor advertising space, representing more than $1.3 trillion in revenues.
It’s the industry’s umbrella organization and the most prominent association for the industry, with a membership of more then 4,500 members across the globe.
Outdoor advertising is one of the fastest-growing sectors of the global economy, with nearly $2.3 billion in annual outdoor ad revenue last year, according to OAA.
The OAA’s members include brands like Outdoor Life, Proctor & Gamble, Johnson & Johnson, and American Eagle Outfitters.
The organization’s executive director, Dan Hahn, said the growth in the industry is encouraging and will be critical to the future of outdoor advertising.
“There are a number of different opportunities and companies in this space, and there’s an opportunity for growth, too,” Hahn said.
“A lot of people are taking a leap of faith into this industry, and I think we can see a lot of new and exciting ideas coming up, and that’s exciting for us as an industry, but also for outdoor advertising in general.”
In addition to OPA members, some major outdoor brands like Procter &.
Gore, Pampers, and other big outdoor brands are among the largest advertisers in the U.S. Outdoor ads are among a small but growing number of products that are being marketed to consumers in the form of branded goods.
But what are those branded products and how are they used?
For years, marketers have focused on how to present outdoor advertising to consumers, said Mike Mathers, senior vice president of marketing for Outdoor Life.
They have tried to target younger, more targeted audiences with products and services that are aimed at those who are more easily attuned to a certain type of outdoors experience.
But there’s a growing demand for brands to market products in more diverse and personalized ways.
“It’s really a case of the new product being a new brand,” Matheris said.
One example of this is the “Sustainable Outdoor” product line, which offers outdoor apparel and accessories that are made with sustainable fabrics.
“I think that’s the most important thing,” Maughan said.
Matherins said many outdoor companies that offer these products are also focusing on their branding.
Outdoor Life launched the “Green” line of outdoor products last year to target outdoor consumers.
In addition, the company launched a “Rainbow” line to appeal to outdoor lovers in the Pacific Northwest.
“We wanted to get the word out to all the people who would appreciate what we were doing,” M.B. Smith, founder and chief executive officer of Outdoor Life said.
The company has also been focusing on its social media efforts.
“What I’m most proud of is how we’ve been able to grow our footprint, because we have a ton of social media followers,” Marnell Smith, co-founder and chief marketing officer of Procters & .
Gore said the company is also seeing an uptick in its overall social media engagement.
“Our social media reach has been growing steadily,” Smith said.
While this growth is still a small percentage of Outdoor’s overall social footprint, it’s a good sign.
“You can expect that growth to continue,” Matson said.
Other brands in this growth category include Johnson &s Outdoor Life brand, which launched a new line of apparel last year.
“This new line is really focused on providing an alternative for people who don’t want to be a full-on outdoor enthusiast,” Moll said.
He also noted that Proctermakers has continued to increase its focus on the outdoor market.
“P&ers has a really strong social media presence, and our company has been focusing more on outdoor brands that people are interested in and want to engage with,” Smith added.
Proctemakers Outdoor Life has been able the success of its products in part because it has created its own brand.
Proctor and Gamble, the second-largest outdoor apparel company after Pampys, also has been expanding its brand presence through marketing and digital campaigns.
“These are brands that are trying to find their way in the market,” Maly said.
Many outdoor brands have focused more on the digital side of their business.
“For us, it was about being an influencer on social media, because our brand is digital,” Mamin said.
It has also made a name for itself in the video game world by creating the first-ever real-time multiplayer game, World of Warcraft.
It also has developed its own content through YouTube and other online platforms, and has been in the forefront of digital advertising in terms of its social platforms.
Proctors marketing team